There's a degree of saying no and opting out and controlling your own shit that you can do.
Some, like owning a phone and getting tracked to many degrees is inevitable but others, like software on a computer, is quite easy to think about.
You don't need to be a majority to go a different path. Linux users everywhere know this. We never needed the "year of the Linux desktop".
There's usually ways around the designated box. Obviously, get ready to be called names for not bowing down to authority... But you can ignore them and move on.