Just because you pay for Apollo (I pay for it as well) isn’t evidence that most of the Apollo user base is ready to open their wallets to the point of starting Reddit 2.0.
I would happily pay for Apollo on its own backend, and more than happily see ads.
All I am asking for is the Apollo apps front end, this app is the only thing that makes Reddit or a site like Reddit usable for me.
However, of all of the Reddit alternatives that have popped up and failed, this one seems promising because there is a broad base of users that are all angry at once. In the past, it has always been fringe groups that have been banned and sought another site. Because of that, the subject matter of the new site always had challenges getting site hosts and advertisers on board. This is different. Having power users hurts on ad revenue but potentially helps on site quality. I don't know what will happen but this is a uniquely promising opportunity. We'll see how it goes.
I'm sorry, but in the case of ads this is a two way street. Ad companies have made it impossible to revoke consent for them to collect my data so ad blocking is the last refuge I have left. What entitles marketers to ignore the DNT flag and continue collecting info about me?