Just because you pay for Apollo (I pay for it as well) isn’t evidence that most of the Apollo user base is ready to open their wallets to the point of starting Reddit 2.0.
I would happily pay for Apollo on its own backend, and more than happily see ads.
All I am asking for is the Apollo apps front end, this app is the only thing that makes Reddit or a site like Reddit usable for me.
However, of all of the Reddit alternatives that have popped up and failed, this one seems promising because there is a broad base of users that are all angry at once. In the past, it has always been fringe groups that have been banned and sought another site. Because of that, the subject matter of the new site always had challenges getting site hosts and advertisers on board. This is different. Having power users hurts on ad revenue but potentially helps on site quality. I don't know what will happen but this is a uniquely promising opportunity. We'll see how it goes.
I think most people going out their way to pay for an alternative Reddit client have a beef with Reddit in the first place, and it's the client that keeps them on the platform.
Would they be happy with Reddit alternatives ? who knows. But they'd probably give a fair shake at it to see if it fits their needs, and not just dismiss it at first glance. Also would such a service be profitable ? depends if service such a minuscule group is done efficiently enough to keep the running costs low.
IMO Apollo users probably aren't on Reddit for the mainstream stuff, Mastodon or Bluesky could probably take that role. Niche communities could probably move on to smaller services and their users would follow.
PS: Voat was positively horrible, but I'd argue the circumstances that led to its conception where wildly different. This time we hopefully wouldn't have some "free speach" narrative baked into it, except for the NSFW bits perhaps.
I'm sorry, but in the case of ads this is a two way street. Ad companies have made it impossible to revoke consent for them to collect my data so ad blocking is the last refuge I have left. What entitles marketers to ignore the DNT flag and continue collecting info about me?