zlacker

"Elsewhere" in this case is the FAQ link at the bottom of the donation page. If a person has questions, that's what an FAQ is for.

Calls to action are kept intentionally short because the research on human psychology is clear: every additional sentence beyond the first few decreases the odds of a conversion (that's adspeak for "closing the deal").

>>shadow+(OP)
Yes, this is also why it lies, lying to make the situation seem more ominous also increases the odds of a conversion.

But effectiveness doesn't imply ethicality, so "but it's effective" is not a defense against criticism of ethics.

>>Macha+T2
In that case, your comment is a lie, and I can freely dismiss it.