zlacker

That is not the place donors get sent, nor the content of the ads shown to potential donors. The ads are screenshotted in the linked article and they lead here: https://donate.wikimedia.org/w/index.php?title=Special:Landi...

Yes, users can go elsewhere to find the information. The records are on file in the metaphorical filing cabinet downstairs. But if the messaging you're putting front and center contradicts said records, their existence doesn't counter criticism of the messaging

>>Macha+(OP)
"Elsewhere" in this case is the FAQ link at the bottom of the donation page. If a person has questions, that's what an FAQ is for.

Calls to action are kept intentionally short because the research on human psychology is clear: every additional sentence beyond the first few decreases the odds of a conversion (that's adspeak for "closing the deal").

>>shadow+K2
Yes, this is also why it lies, lying to make the situation seem more ominous also increases the odds of a conversion.

But effectiveness doesn't imply ethicality, so "but it's effective" is not a defense against criticism of ethics.

>>Macha+D5
In that case, your comment is a lie, and I can freely dismiss it.

>>Macha+(OP)
Your opinions are wrong.

Be careful, if you argue that your opinions are not wrong, you'll be admitting your comment here is wrong.