HPE releases urgent fix to stop enterprise SSDs conking out at 40K hours - https://news.ycombinator.com/item?id=22706968 - March 2020 (0 comments)
HPE SSD flaw will brick hardware after 40k hours - https://news.ycombinator.com/item?id=22697758 - March 2020 (0 comments)
Some HP Enterprise SSD will brick after 40000 hours without update - https://news.ycombinator.com/item?id=22697001 - March 2020 (1 comment)
HPE Warns of New Firmware Flaw That Bricks SSDs After 40k Hours of Use - https://news.ycombinator.com/item?id=22692611 - March 2020 (0 comments)
HPE Warns of New Bug That Kills SSD Drives After 40k Hours - https://news.ycombinator.com/item?id=22680420 - March 2020 (0 comments)
(there's also https://news.ycombinator.com/item?id=32035934, but that was submitted today)
It makes you lose data and need to purchase new hardware, where I come from, that's usually referred to as "planned" or "convenient" obsolescence.
Both planned and convenient obsolescence are beneficial to device manufacturers. Without proper accountability for that, it only becomes a normal practice.
The manufacturer, obviously. Who else would it be?
Could be an innocent mistake or a deliberate decision. Further action should be predicated on the root cause. Which includes intent.