Well that's not the issue here, the problem is the examples like searches for images of "unprofessional hair" returning mostly Black people in the results. That is something we can judge as objectively morally bad.
>>howint+(OP)
Did you see the image in the linked article? Clearly the “unprofessional hair” are people with curly hair. Some are white! It’s not the algorithm’s fault that P(curly|black) > P(curly|white).