zlacker

Appropriately, this doesn’t address the essence of the tweets. With two goals, people will use one as an excuse for the other. They’re receiving the communication. Lists and graphics won’t change that.

>>travis+(OP)
Isn't OKRs and other systems supposed to solve this?

Don't communicate weightless, measureless, abstract fluff. Give clear goals, a utility function to combine them, deadlines or other time incentives (discounting or bonuses for being early), gather feedback, align with personal affinity, break down responsibility between groups (SREs, infra and platform teams provide the reliability, others build on that).

Set budgets and fix the constraints, draw up the solution space and let the people work.

It's not a mystery.

>>travis+(OP)
> With two goals, people will use one as an excuse for the other.

That's a necessary part of having more than one goal. If they weren't in conflict, you'd only have one goal.