Yes, nuanced comms don’t scale so why isn’t the answer—-don’t require scaled comms?
Sometimes to get everyone aligned (as best you can) you have to give everyone the same message at the same time — but it has to be a simple message.
Eg,
n-level comms are where a CEO communicates to the entire org
1-level comms are where CEO->CTO->VP->Directors->EMs->ICs
2-level comms:
CEO->CTO+VPs
CTO->VPs+Directors
VP->Directors+EMs
Director->EM+ICs
I do wonder if flat is an overreaction though. Intuitively I’d expect a mixed strategy to be most effective.
Edit: reflecting more, most claimed flat companies aren’t. So maybe they are pursuing mixed strategies and comm’ing out a simplified message.
but i wonder why non-scaled communication (if we can also call it that) works in the military?
There’s several “checksums” commonly employed in the US Army. The subordinate command’s orders will contain the verbatim mission statement (typically one sentence with the five whys) from the both their commanding unit and the next level up. The order also includes the expanded intent from their commanding unit. Finally, a commander will require back briefs from subordinate commands to make sure plans align.
Because of the branching factor it’s not feasible to do this for every bit of comms.
In practice this is almost never done at scale because having them sequentially ordered means that they must be done pretty quickly and there are too many political turf battles to let them be done quicklty.