Yes, nuanced comms don’t scale so why isn’t the answer—-don’t require scaled comms?
Sometimes to get everyone aligned (as best you can) you have to give everyone the same message at the same time — but it has to be a simple message.
I do wonder if flat is an overreaction though. Intuitively I’d expect a mixed strategy to be most effective.
Edit: reflecting more, most claimed flat companies aren’t. So maybe they are pursuing mixed strategies and comm’ing out a simplified message.