zlacker

Here I am reading, following this reasonable argument and... boom pop-up "call to action" interrupts the hell out of it.

I realize the conversion rate could be lower, but why not put this CTA in a non-pop-up form at the end of the article? If I really enjoyed it, that seems like the point where I'd be on board with signing up.

>>ipsin+(OP)
Agreed. Just out of principle, I'm never signing up for anything that attempts this method.

>>ipsin+(OP)
> I realize the conversion rate could be lower, but why not put this CTA in a non-pop-up form at the end of the article?

It seems you've answered your own question.

>>anm89+u
Yep. Jump in my face, and I'm not only not going to sign up for your newsletter/install your app/whatever, I'm going to actively avoid ever visiting your site again.

Your metrics may show that you get 0.2% signups with this method rather than 0.15%, but they likely don't show the much larger number of people who won't be coming back to your skeevy site, ever.

>>ipsin+(OP)
When I am "called to action" like this, my action is usually to close the tab.

>>anm89+u
Same, stopped reading and closed the tab.

>>ipsin+(OP)
The subscribe to newsletter button ? It seemed unobtrusive enough on mobile

>>foogaz+uh
I think that's the key distinction. On mobile you would navigate and dismiss the same way.

On a web page, I tend to scroll using a single finger or knuckle on the arrow keys. Requiring a mouse at that point (or extra keypresses, if those even work) breaks the reading experience.

If this is a castle, it's not a very inviting one.