zlacker

>>riidom+(OP)
Here I am reading, following this reasonable argument and... boom pop-up "call to action" interrupts the hell out of it.

I realize the conversion rate could be lower, but why not put this CTA in a non-pop-up form at the end of the article? If I really enjoyed it, that seems like the point where I'd be on board with signing up.

>>ipsin+17
The subscribe to newsletter button ? It seemed unobtrusive enough on mobile

>>foogaz+vo
I think that's the key distinction. On mobile you would navigate and dismiss the same way.

On a web page, I tend to scroll using a single finger or knuckle on the arrow keys. Requiring a mouse at that point (or extra keypresses, if those even work) breaks the reading experience.

If this is a castle, it's not a very inviting one.