I think they're doing the same thing here. Just take an amount of money that's rather modest in the budget of a major government, throw it at 90% of the biggest companies with a few strings attached, and presto, you effectively control the narratives in the American News Media. Most of the companies involved lapped it right up.
https://www.hollywoodreporter.com/movies/movie-news/top-gun-...
Hollywood flicks and bad 80s pop/rock were (arguably) a genuinely massive part of the Soviet Union's decline. Those things make culture.
On the other hand, Mainland China and both North and South Korea continue to have a dominant anti-Japanese sentiment.
A cynical observer might suggest that the ability of a nation's public to forgive past grievances correlates closely with how much benefit the government sees in maintaining that hostile sentiment.
I've learned it's extremely difficult to find Samsung products on the shelves in Japan. The conglomerates in East Asian are intertwined with political influence.
"A significant percentage of the Microsoft employees who work on Bing are based in China, including some who work on image-recognition software, according to a former employee."
The Great Firewall will be enough for most people to not look for trouble, but they need the other means to make sure curious people are kept in check