I think they're doing the same thing here. Just take an amount of money that's rather modest in the budget of a major government, throw it at 90% of the biggest companies with a few strings attached, and presto, you effectively control the narratives in the American News Media. Most of the companies involved lapped it right up.
https://www.hollywoodreporter.com/movies/movie-news/top-gun-...
Hollywood flicks and bad 80s pop/rock were (arguably) a genuinely massive part of the Soviet Union's decline. Those things make culture.