zlacker

As someone who doesn't use Tiktok, how can Tiktok guarantee at least hundreds of views for all videos on their platform?

How do they entice users to click on these videos hundreds of times?

>>oars+(OP)
You don't click on videos. The main screen of TikTok is an algorithmic feed that shows you one fullscreen video, you can choose to watch it or scroll to the next video. Thus, they can derive all sorts of useful info from every interaction on every video and feed it back into the algo

>>oars+(OP)
You don't pick videos to play (unless you're in their search interface or browsing a user's profile), you just swipe for the next video. It's an infinitely scrolling list.

>>oars+(OP)
You don't click. When you open the app, the first thing you see is a "random" video (selected by their creepily good algorithm). Watched it or don't like it? Swipe through and the next video instantly starts. The app is good at figuring out which videos get engaged with and promotes these.

Though there is the functionality to go to user profiles and click videos, like on Instagram and such, it's not the main functionality of the app.

>>markus+V
The other thing TikTok does well is that it removes choice. On YouTube you look at a dozen videos and think "Do I want to watch any of these, or look at another dozen recommendations?" It's kind of similar to picking something on Netflix. With TikTok you can just mindlessly "Next, next, next".

I am not one to get hooked on social media, but I found myself wasting time so easily on TikTok I had to delete it from my phone.

>>ALittl+jc
> The other thing TikTok does well is that it removes choice.

So its like a millennial TV? :)

>>markus+V
You know, that's not too different from how HN works.