The other really cool use I've seen of this style of stitching is emergent songs. Here's an example: https://www.tiktok.com/@patwhoisnice/video/69158104300531089...
The average follower count for even just a regular user who has maybe 1-2 good videos can be in the low thousands.
How do they entice users to click on these videos hundreds of times?
Though there is the functionality to go to user profiles and click videos, like on Instagram and such, it's not the main functionality of the app.
I am not one to get hooked on social media, but I found myself wasting time so easily on TikTok I had to delete it from my phone.
So its like a millennial TV? :)