The famous and expensive London shop Harrods has a reputation for a wealthy customer base, and it's like saying it's unfair that you have to convince Harrods to stock your products and then they take a cut of all sales for doing so, and that you should be able to sell to their specific wealthy customer base and use their trusted environment for doing so, using the reputation they've developed, without them getting anything in return, and their shop should be an open street market.
[1] in which I ask why it's different, which was no argument at all.