We are talking about apps.
The famous and expensive London shop Harrods has a reputation for a wealthy customer base, and it's like saying it's unfair that you have to convince Harrods to stock your products and then they take a cut of all sales for doing so, and that you should be able to sell to their specific wealthy customer base and use their trusted environment for doing so, using the reputation they've developed, without them getting anything in return, and their shop should be an open street market.
[1] in which I ask why it's different, which was no argument at all.
Oh wait, on top, iOS has an app store so you can do more, so that's a win for iOS? And the app store can have free apps on it where Apple take no money, but still review and curate for some minimum standards of quality, which is nice.
It would've been fine if they only reviewed apps for "quality". Unfortunately, they also review the services that apps connect to, and the policies of these services.