>>wpietr+(OP)
If you don't want to see ads, why not run an adblocker or avoid visiting sites that show ads? There's no good option right now, if you have a paywall people will complain and almost no one will visit your site, and if you have any ads at all people will complain about that too. (I remember an HN article about a guy who had a banner advertising his own product on his personal blog, absolutely no tracking, that got added to uBlock adblocking lists.)
If you want you can use duckduckgo with ads disabled in settings, visit HN and wikipedia and stackoverflow (although they have the #hireme thing), pay $10/month for youtube and spotify premium so you don't see ads there, etc. And then use ghostery to disable third-party cookies and things of that nature. What more do you want the industry to do?