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And how do you make it obligatory training? By (perhaps implicitly) threatening a company that a howling mob will destroy their image if they don't show that they're fully committed to the position that the training is supposed to achieve. And how do you show that you're fully committed? By having the training.

And what does the training teach you to do? To confront racism wherever you see it. Thus the training recruits you to become part of the howling mob to threaten the next business with.

It's so perfect that I can't tell if that's just an accidental side effect of following an ideology, or if it's a deliberate mafia-style shakedown with the added genius of a positive feedback loop that amplifies the threat as time goes on.