To make more money you create demand. How do you create demand? You make it obligatory training.
This one is about devaluing a culture for political reasons. But there are other topics like coöperation, teamwork, time management, etc. occasionally there are good insights. Mostly it’s regurgitated bullshit that has a stamp of approval and ticks off a compliance box somewhere. It’s a goldmine.
And what does the training teach you to do? To confront racism wherever you see it. Thus the training recruits you to become part of the howling mob to threaten the next business with.
It's so perfect that I can't tell if that's just an accidental side effect of following an ideology, or if it's a deliberate mafia-style shakedown with the added genius of a positive feedback loop that amplifies the threat as time goes on.