TeMPOraL was making the case that menthol was not superior and novel, and I was contesting that specific assertion.
That aside, if you consider the addictive quality to be the overriding, and believe that "Breaking Bad" possesses (some of) it, then why doesn't BB's addictiveness override its superiority and novelty?
>>arrose+Ua
My read of your original comment was that Breaking Bad was at least pseudo-addictive. If you don't think BB is addictive at all, there was no "super interesting question."