I agree adding a flavor can be superior and novel, but if you read what I originally wrote it was specifically worded to make the addictive quality the overriding concern. Menthol wasn't more addictive because of the flavor, it was addictive because it allowed the user to get more nicotine per hit.
That aside, if you consider the addictive quality to be the overriding, and believe that "Breaking Bad" possesses (some of) it, then why doesn't BB's addictiveness override its superiority and novelty?