zlacker

Sure, but in those two examples the behavior isn't actually immoral, so the work of those companies doesn't increase immoral behavior at all. They can rest easy that gay people will marry with more efficiency and no increase in immoral behavior occurred.

>>cco+(OP)
This line of reasoning begs the question. Yes, according to your moral framework, one is actually immoral and the other isn't, but living in a pluralist society requires leaving room for people to have and live by very different moral frameworks. There isn't a universally acknowledged objective standard of morality by which we can judge all actions and beliefs in a society so we need to structure the rule by which we settle moral disputes in a way that doesn't create moral hazard down the line.