zlacker

> Defunding police because of police brutality is swallowing a spider to catch the fly. You do NOT want to live in a place without police.

This is a classic example of bad / misleading marketing on behalf of a reform movement. The "Defund the Police" movement has been poorly named. Yes, there are absolutely some folks on the extreme who truly want to disband the police and live in a place without police, but by and large, the major of people who are supporting this movement mean something else:

Defund == defund the CURRENT police organizational structure (militarized, etc.), reallocate funding for things like homeless support, domestic checks, etc. to other departments better suited to handle them, and KEEP a policing organization which is responsible for a much narrower scope of duty with a reformatted training program, etc.

It should be branded "Reboot the Police", not "Defund the Police"...

>>nlh+(OP)
If that's really what it is, calling it "Defund" is like marketing Coke by calling it "Shitty Sugar Water" and then issuing a 10 page explainer that says "Shit not included".

>>baggy_+L
It's not quite that, but it does sound like cutting all funding. How about "the police have too much money"? It's not an imperative statement though. "Cut police budgets" has the same problem as "defund the police." Any better slogans? Something snappy like "we send the EU £350 million a week. let's fund our NHS instead."

>>pasqui+P2
Something like "Rethink" is way better. You can't sell "Abolish" or "Defund" without explaining what comes next.