I looked online and I was only able to find one example of what I was thinking of ( https://awwmemes.com/i/spreads-message-of-anti-capitalism-fr... ). The one I remember was equally silly along the lines of "hates banks, uses money = hypocrite".
I will keep digging, because I know what I am looking for and it is not ancient history. I should have it somewhere.
It's like saying:
"Kidnapped victim runs away by shooting the captor's knee...
with the captor's gun, hypocrite much?!"
I do remember it popping up in a lot of places with anti-OWS message and I just found it interesting in terms of timing and how the subject was basically designed to be hated at the time. Like I said, it is this meme template. I can't find the one with exact wording, which is why it got my attention back then. It does not help that I don't remember the exact phrase.
I will add as a general note that memes are ridiculously easy to create and disseminate en masse. You can obviously create metric ton of variants and see what sticks best. To your point, they can be done Fox News types, Apple-haters, dog-lovers, apple pickers, you name it and tracking its origin can be genuinely hard.
1.https://www.dailymail.co.uk/news/article-2063843/Occupy-Wall...
The message sticks with you. Look at me. It has been years now and I just remember the message despite not remembering the exact words.
Just for that reason alone I was surprised/grateful, I did not see that great a push from ad industry to use memes yet. There are clearly some thinly disguised ads, but the various communities tends to weed them out fast.