You can only held companies accountable for the laws and explicit written promises and legally binding agreements.
Currently the price companies pay for privacy violations is low. If a company like Cloudflare writes down all the privacy promise in legally bind manner and puts themselves into legal and financial liability that is above the norm for breaking the contract intentionally it can increase trust.
Companies can do much more than they do now. They can put explicit bounties for whistle blowing them and revealing privacy violations. They can hire trusted third parties to do privacy audits and handle whistle blowing.
All software seems to need that now days.
Employees blowing the whistle internally, or externally? If they want to encourage employees to blow the whistle externally, they could put a carve out for that in their NDA.
Looks like they are. https://blog.cloudflare.com/announcing-1111/
Of course, in that case you can't put surprising terms into the agreement if they are disadvantageous to the user. Courts don't see that a meeting of the minds took place. https://en.wikipedia.org/wiki/Meeting_of_the_minds
This court decision doesn’t mean “no rules for scrapers”, rather it means “different rules for scrapers, independent of any site-specific TOS”. Or did I misunderstand the decision?
Web scraper as a consumer use is hard to argue.