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[return to "Apple Stops Online Sales in Russia Over Ruble Fluctuations"]
1. mikhai+Y1[view] [source] 2014-12-16 19:20:32
>>colone+(OP)
A company makes a smart decision to pause sales in order to ensure they're not selling their products at a loss due to the drop on the value of rubies....

One shouldn't expect otherwise.

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2. antr+15[view] [source] 2014-12-16 19:50:00
>>mikhai+Y1
Certainly Apple is adjusting their prices, having said that, a company like Apple, with most of their revenues coming from non-USD currencies, I'm certain that they hedge a large portion of their non-USD revenues/gross margin. The extreme volatility in Russia calls for a revision in product prices, sales forecasting, and fx hedges.
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