The government knows they’re on the wrong side of many issues, to the point they know they can’t win an open debate.
So media control, regulation by enforcement, and institutional control becomes the focus of effort.
The only way out of this is if you successfully blame $marginalised_group for the peoples problems. Or spend decades undoing the damage, but nobody ever gets decades in power.
I appreciate this in an anecdotal but I've spoken to quite a few people I know in my family, that saw it as their civil duty to vote and they told all told me some variation of "there is nobody worth voting for", "I don't think it matters who I vote for".
The point clearly stands that had Reform not been a thing, 2024 would have been a conservative landslide.
What we got was a Labour landslide, what we should have got was some coalition.