1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that easy in that sense, but KPIs still matter.
2. Hiring only A-players. Bloated teams kill startups.
3. Building value > making money
4. Rewarding employees who make value for the business and think like founders/equity owners, not employees.
5. Understanding that some videos only his team can do, and actively exploiting and widening that gap.
The management/communication stuff is mostly about working on set/dealing with physical scale. You need a lot more hands dealing with logistics, which requires hardline communication and management. In startups, the team is usually really lean and technical, so management becomes more straightforward.
I am also getting some bad culture vibes from the PDF and really dislike the writing style. I think it's important not to micromanage to the extent he is--it's necessary, maybe, for his business. Not for startups. Interesting perspective, reminds me of a chef de cuisine in a cutthroat 90s kitchen. The dishes (videos) have to be perfect, they require a lot of prep and a lot of hands, and you have to consistently pump them out.
That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture.
And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience.
How much has that specific chosen culture contributed to their enormous success in that market? There’s no way to know that, but my hunch is it contributed quite a bit.
More startups should be this transparent about their stated/desired culture (even if unintentionally).
Once I worked in a small software company, and the boss kept telling us "if the company grows, we will get more money, and we will all get rich". Young and naive, we worked hard. When the company grew, he... hired more developers. Well, of course. That is obviously much more profitable than increasing the salary of the existing developers. At the end, he was the only person who got rich. Why did we ever think it would end up differently? I guess, because we were young and naive, and also because he told us so.
Being older and more cynical, if you want me to get rich, pay me. (Or make me a partner in business.) Otherwise, five or ten years later, when the company gets big and I will probably be burned out, you will have no incentive to waste money on the burned out guy, when the alternative is to hire someone fresh.
Because it has worked, countless times. Microsoft, Google, Facebook etc were all small software companies once, the current hotness is NVIDIA (ok hardware, not software). Obviously it doesn't happen often, or to a high percentage of startups, but hey, he wasn't lying to you, you took the job knowing the deal.