The hype and the credulity of the general public play right into this scam. People will more or less believe anything Sam the Money Gushing Messiah says because the neat demos keep flowing. The question is what's we've lost in all this, which no-one really thinks about.
IMO you could cut the CEOs salary from 6 million to 300k and get a new CEO - and we probably wouldnt see any difference in Firefox results. Perhaps improvement even. Since the poorly paid CEO would try to demonstrate value - and this best is done by bringing back firefox market share.