The hype and the credulity of the general public play right into this scam. People will more or less believe anything Sam the Money Gushing Messiah says because the neat demos keep flowing. The question is what's we've lost in all this, which no-one really thinks about.
They could release the source with a licence that restricted commercial use, anything they wanted, that still allowed them to profit.
Instead we get "AI is too dangerous for anyone else to have." The whole thing doesn't inspire confidence.