Where is the pro-digital-control constituency hiding out? Surely the manufacturers wouldn’t be going so hard this way if market research bore out quite that degree of resistance.
For the past few years, we've started to see major UX changes (buttons & mechanical gauges going away) and huge amounts of new infotainment that are now possible because we've stopped hiding the digital nature of everything.
Lots of us hate that, but it does no good to focus the hate on the wrong thing ;)