Where is the pro-digital-control constituency hiding out? Surely the manufacturers wouldn’t be going so hard this way if market research bore out quite that degree of resistance.
This is especially handy if I'm navigating new places, where I can get the map right there in front of me. No need to look to the side, so can keep my eyes on the road more.
That said I think Renault has struck a nice balance between digital and physical. AC controls are physical, as is volume/mute and a few more.
All the physical buttons are still available via voice commands, which I also like. If a lot is happening on the road it's sometimes better to be able to keep both eyes on the road and hands on the wheel.
And as much as I dislike touch, at least it works well and the hardware driving the screens is snappy and responsive, like a good tablet.