Where is the pro-digital-control constituency hiding out? Surely the manufacturers wouldn’t be going so hard this way if market research bore out quite that degree of resistance.
I still prefer physical controls over digital ones, which seemed to be conflated in your comment. I think this preference bears out in the market as well, since we're seeing some car manufacturers bring back physical controls for certain tasks.
On the other hand, there's also the blatantly counter-consumer choices that also suggest that simply ignoring what people want isn't out of the question. See GM's removal of mobile integration, Mazda's rejection of touchscreens, etc.