And the option is what, buy a Zigbee dongle and a raspberry pi run some code written by unpaid enthusiasts? 3D print a case for it and mount it on the wall, running updates and fixing it ever few months when some package update breaks it?
I like the concept of lights that run from an app. I don’t have any of the physical Hue switches for my system and it’s fine. But I do not want an app that abuses me, and I do not want to maintain some fragile project made from slapped together code. I want robust open hardware with open source software.
I’m convinced that we can achieve this, but it won’t be with the current model of business and engineering we have today.
Where are all of the businesses with values that put humans first? Is it just necessary to be so ruthlessly destructive to make it at all?
The execs could easily argue that in their business judgement it’s in the shareholders best interests if they make a long term play, and chose to forego maximizing profits in the short term, and instead maintain positive customer goodwill in the interests of maximizing profits over a longer time span.
As long as they can provide some plausible reasoning behind their decision, they’re safe.
So, the “I have to maximize shareholder value” argument is… on the surface true, but hides a ton of autonomy and decision making power that the executives have.
Tim Cook got visibly angry at them, and told them that it was a core principle, and there was no way that Apple would compromise on it.
Say what you will about him, but he has personal reasons for valuing privacy, and he knows that compromising one core principle, in favor of profit, will inevitably lead to compromising customer information.
Looks like he made the right call. Apple is closing in on $3T.