zlacker

About ten years ago, an activist investor tried to get Apple to reduce their green stance, in favor of profit. They wanted Apple to commit to only working for profit and shareholder return.

Tim Cook got visibly angry at them, and told them that it was a core principle, and there was no way that Apple would compromise on it.

Say what you will about him, but he has personal reasons for valuing privacy, and he knows that compromising one core principle, in favor of profit, will inevitably lead to compromising customer information.

Looks like he made the right call. Apple is closing in on $3T.

>>ChrisM+(OP)
Tim Cook also acted from a place of strength. That was one investor, and Apple was (and still is) rolling in more money than it quite literally knows what to do with.

I wonder if Tim Cook could get away with it if margins were slimmer, and Apple wasn't the most ludicrous cash making machine since Standard Oil.

Thats my worry, when Apple (and they very well may, who knows) takes a dive, eventually, at some point in the future, will they start selling off the farm?

>>no_wiz+43
There’s two questions:

“Could get away with it” in terms of “would he be liable for a lawsuit for failing to meet the duty to shareholders”, probably not as long as he could article a reasonably justifiable reason his actions were in the shareholder interests, that isn’t directly contradicted by evidence.

“Could he get away with it” in terms of “would shareholders fire him?” maybe not. Depends on the shareholders, I guess.