some things I've noticed: Mobil Safari seems to be using the search bar to hijack my google search (Particularly for locations which open in apple maps)
Although I'm mostly linux these days I went to install an alternative browser on a windows machine (using edge to download). I mentioned this in another post, but edge seems to watch for "chrome" or "firefox" downloads and politely reminds you that 'Edge is a great browser with added "trust of microsoft"' (A company who happen to be watching when you download a web browser).
https://www.theverge.com/2021/12/2/22813733/microsoft-window...
Linux seems like an OS that is way more respectful.
Battery throtteling on the iPhone 6s; The sandboxing / sideloading discussion; The no-iCloud experience; The way that regular bluetooth headsets work fine, but AirPods work even better; How unauthorized Apps on MacOS must be opened with a right-click.
Safari suggestions are also a great example: So far, I like them in iOS 17, since they can also provide direct links to useful sites such as Wikipedia. But don't doubt for a second, that taking traffic away from Google was the primary goal here.
Microsoft isn't so smart. Most users, including non-technical, can see through their attempts.
I think this is one thing a ton of people don't realize. Apple doesn't want to sell you individual devices. They want you to sell an entire electronic ecosystem that serves all of your technology needs and seamlessly integrates all of it for you.
It's why they put effort into things like handoff, copy & paste on iPhone/mac, AirDrop, iCloud photo sharing, et al. Sure there's a profit motive in having you use all their stuff, but they really do make a genuine effort to make things work together better than disparate devices, companies or manufacturers do.
I still have to use a private channel in Signal to share things like pics or links from iOS/OSX/Windows because there just isn't a good cross-ecosystem app that I've found. Discord and slack sort of work, but they're not E2E encrypted like Signal is.
https://9to5mac.com/2023/01/16/apple-tv-iphone-required/
Or sherlocking stuff without acknowledging anyone, e.g. game porting toolkit.