I think this is one thing a ton of people don't realize. Apple doesn't want to sell you individual devices. They want you to sell an entire electronic ecosystem that serves all of your technology needs and seamlessly integrates all of it for you.
It's why they put effort into things like handoff, copy & paste on iPhone/mac, AirDrop, iCloud photo sharing, et al. Sure there's a profit motive in having you use all their stuff, but they really do make a genuine effort to make things work together better than disparate devices, companies or manufacturers do.
I still have to use a private channel in Signal to share things like pics or links from iOS/OSX/Windows because there just isn't a good cross-ecosystem app that I've found. Discord and slack sort of work, but they're not E2E encrypted like Signal is.
https://9to5mac.com/2023/01/16/apple-tv-iphone-required/
Or sherlocking stuff without acknowledging anyone, e.g. game porting toolkit.