zlacker

[return to "Nuanced communication usually doesn't work at scale"]
1. loteck+0L[view] [source] 2022-01-29 22:00:11
>>tagoll+(OP)
If Dan is right (and I think he is), have a stiff drink nearby and then think about how his point applies to something complicated that is life and death, such as conveying information to the public about a rampant virus.
◧◩
2. jiggaw+NQ[view] [source] 2022-01-29 22:42:33
>>loteck+0L
To me it was eye-opening to see just how bad people were at understanding what they were told in the clear, simplified language of public statements regarding COVID.

I don't just mean "lay people", I mean the relatively well-educated HN crowd and even some medical professionals misunderstood what was said. Across the entire group, literally every part of what was publicly said by government agencies was misinterpreted in some way and turned into an argument.

For example, the "We don't recommend the general public wear masks at this time" was consistently misinterpreted to mean "Masks don't work", which is not what was said at all. The more nuanced and complex statement has too many parts to it, and just like Dan Luu said, the second you have an AND or an OR, (or IF, THEN, BUT, etc...) people will just blank and see some random subset of the logical statement.

The full nuanced statement was: "The CURRENT scientific evidence that is available does not support (OR deny!) that mask wearing by (specifically) the general public is (cost) effective enough to legally mandate. ALSO, at THIS TIME there is insufficient supply of masks, AND UNTIL supply can be increased the masks should be prioritised for health workers (that are trained to wear them properly)."

(This of course implies that once evidence is available to support the efficacy of public mask wearing AND the supply problems are solved, the recommendation may change.)

Something like 50% of the people listening to that misunderstood it. And then when the recommendation changed, they lost their minds. "I don't even know what to believe any more! They keep saying different things!" was a common response.

People got especially confused by the "current scientific evidence does not support", because to them that sounds like "scientists say it doesn't work". That's not what that says at all, it's just a statement to say that not enough studies have been done at all to say anything one way or another confidently.

This kind of precise speech as heard from scientists is ironically less effective than simpler but technically incorrect statements!

For developers: One issue I've had with Agile techniques is that that same people that just can't wrap their heads around government agencies changing their recommendations to fit the changing scenarios of an unfolding event like a pandemic also work in large enterprises and are unable to comprehend a plan changing. Ever. Not even once. Everything has to be known ahead, forever, and be set in stone and never change in any way. It's "just too confusing", a sentence I've heard verbatim more than once.

◧◩◪
3. pseuda+O41[view] [source] 2022-01-30 00:29:37
>>jiggaw+NQ
> For example, the "We don't recommend the general public wear masks at this time" was consistently misinterpreted to mean "Masks don't work", which is not what was said at all.

> The full nuanced statement was: "The CURRENT scientific evidence that is available does not support (OR deny!) that mask wearing by (specifically) the general public is (cost) effective enough to legally mandate. ALSO, at THIS TIME there is insufficient supply of masks, AND UNTIL supply can be increased the masks should be prioritised for health workers (that are trained to wear them properly)."

100% false. The statements were about what individuals should do. Not what governments would mandate. And some authorities said masks don't work expressly. "Seriously people- STOP BUYING MASKS! They are NOT effective in preventing general public from catching #Coronavirus"[1]

> People got especially confused by the "current scientific evidence does not support", because to them that sounds like "scientists say it doesn't work". That's not what that says at all, it's just a statement to say that not enough studies have been done at all to say anything one way or another confidently.

Current scientific evidence showed masks were effective for closely related coronaviruses. Do you doubt they would have recommended masks without a shortage?

[1] http://web.archive.org/web/20200301144229/https://twitter.co...

◧◩◪◨
4. jiggaw+ch1[view] [source] 2022-01-30 01:52:36
>>pseuda+O41
Twitter is famous for limiting the length of texts, forcing people to boil down the message to its essence and leave nuance behind.

But this is Dan Luu's point exactly. When forced to communicate at scale -- such as public health directive messaging -- there's no choice. Nuance doesn't work, only the simplest, blunt messages "get through".

Fauci, like many others, were concerned about panic-buying of masks. It's not that they don't work at all, they obviously do, and Fauci knew this. However, they don't work anywhere near as effectively in the hands of the untrained public (chin straps! pulling masks aside to sneeze! INCREASED touching of the face to adjust masks!), so it's taking masks away from people that can use them effectively.

Option 1) Tell the full message, mention that masks do work to a degree.

Outcome 1) People panic buy, and the overall effect is to make the pandemic worse because health professionals can't get enough PPE.

Option 2) Straight up tell people not to buy masks.

Outcome 2) People shrug their shoulders, don't buy masks, and the overall outcome is better, especially for the overburdened health system.

Which would you choose?

Nuance -- resulting in dead doctors and nurses, crippling the health system OR the clear but inaccurate statement -- that saves the country?

This is why it cracks me up to see responses precisely like yours, foaming at the mouth in anger.

You're angry at people that did what you would have done, if sitting in their position and faced with the same choices.

◧◩◪◨⬒
5. mandma+Ds1[view] [source] 2022-01-30 03:35:03
>>jiggaw+ch1
You act like those were the only two options and outcomes. That's a failure of imagination at best, and a false dichotomy.

Some countries were able to issue effective mask wearing guidance - without lying to people, or causing mass mask hoarding. So let's not pretend that wasn't achievable.

Let's also not act like we tried other outcomes first; incentives to mask production, disincentives to mask hoarding, etc.

Multiple trusted organisations lied to Americans, not just for practical purposes but also for political and personal reasons. "Trust the science" now means, obey the science that we didn't censor / fail to investigate / lock behind data protection. It's really not justified, however thick you take people for, and however limited your imagination.

◧◩◪◨⬒⬓
6. jiggaw+fD1[view] [source] 2022-01-30 05:27:00
>>mandma+Ds1
> Multiple trusted organisations lied to Americans

What choice did they have? They were talking to Americans!

◧◩◪◨⬒⬓⬔
7. rleigh+eR1[view] [source] 2022-01-30 09:03:48
>>jiggaw+fD1
Lying to elicit a certain desired response is not acceptable, no matter the justification for it. It ultimately erodes trust in our institutions, and that trust is the fundamental basis for the functioning of our society.

Our institutions need to be both truthful, and also accountable. This means being able to freely debate the facts without censorship. And for the decisions and communications of our organisations and leaders to be examined, debated, and judged. We cannot have a society where people are knowingly and deliberately misinformed, and debate of the matters is suppressed. That's 1930s Germany levels of gaslighting and suppression. The West is supposed to be Free, and this is not free or democratic.

[go to top]