She posted a comment on her social media focusing on this feedback as "criticism" that came from a sexist guy "of course". It was pretty easy to draw the line to the three panelists, one of whom was a guy. Ouch.
In a previous life, I'd worked in a awesome (female led!) product company. While I had no experience prior to this, I quickly realized that the product itself and its quality etc was almost irrelevant to success, the X and Y mentioned by the male panelist was unfortunately everything, which you'd only know if you were in the space itself. The female led company I worked for was bought out by a (male led) competitor, who then using much strong x and y skills - cleaned up. Company I worked for got basically nothing.
Fast forward - my friends business not doing so great, she asks me for feedback. I said nothing other than enthusiasm. Partly because I was really enthusiastic - she'd put her heart into this project. But her comment on social was in my mind - I had no desire to be next sexist guy "shooting down" an idea
She's out of the business I think mostly. Anyways, this parallels the take of the article.
Obviously you didn't post the feedback, but I wonder how this was phrased. If the feedback was "improve X and Y", I think I sympathize with the panelist. The feedback was solicited! If it was framed as "unlikely to succeed because inexperienced in X and Y" then I think that crossed a line from critical feedback to a somewhat demeaning comment, even if it was right.
Regardless of how it actually played out, there's a good lesson here that you should be mindful of how your communication is understood. It's not enough to be right, it's important to speak in a way that makes sure what you're conveying is delivered in a useful way.
Effective communication requires effort, but many people speak impulsively and fail to convey what they actually mean. If someone is unable to clearly express themselves without being misunderstood then either their thoughts need to be distilled further or the statement needs to be carefully worded.
If I am not responsible for how people interpret my words, who is?
Personal example. A friend mentioned that a new hire at her work didn't have to go through as much interview training as her, and she was wondering if she should take offense. If she were a guy, I would have said something along the lines of "come on, 'amount of interview training' isn't a real status marker, you're getting worked up over nothing". But I strive to be an effective communicator, so I couldn't just bluntly refute her feelings like that; it'd sound like I'm denying the very real ways that women can be subtly mistreated in the workplace. Instead I clammed up, and she ended up deciding to file an HR complaint, which is unlikely to have a positive impact on her career.
Is there any way I could have told her what I thought without being misunderstood? Sure, maybe, if we'd had 30 minutes to sit down and talk about a bunch of abstract principles. Is there a strategy that would have fit inside the 30 seconds of conversation we had on the topic? I don't think so.
Of course the problem with this is that the facade will crumble at some point because the person doesn't exist.