zlacker

>>gumby+(OP)
The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0]

I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money on something I believe is bad.

0. https://youtu.be/TfzlU7nW23Y?t=34

>>daenz+X3
There was a twitter video that comically showed their marketing demo of the whale and then the real life example of the product (with related music).

It appears to have been scrubbed from the internet though because I was trying to find it a while back to show someone and I searched for a while, but couldn't find anything.

Magic Leap seems like a case study of how not to release a product, but maybe they were more focused on raising money?

Either work on your thing in public, shipping units (Oculus/FB) or work on it entirely in secret (Apple), but don't loudly and continuously talk vaguely about how amazing your thing is with no real public examples for years. This plus all the fake marketing video demos - if you're going to do this you better be as good as you're pretending to be.

Someone that good probably wouldn't need to show marketing videos, they'd just show the product itself.

I finally did get to play with one (friend who personally knows an investor had one) and it was pretty disappointing. AR seems likely to be the next computing platform, but the hardware is not ready yet.

Magic Leap reminds me a lot of the General Magic documentary - crazy hype, right general idea, but too early and bad product.

I'm not sure if they have the same talent General Magic had though.

>>goneho+g7
I believe this is what you're referencing:

https://twitter.com/fernandojsg/status/1017411969169555457

>>Andrew+68
Oh man I'd forgotten about that edit.

Cracks me up every time.

>>fastba+mj
Likewise. The same meme was also used for trashing the sorry state of No Man's Sky release in 2016:

https://www.youtube.com/watch?v=-5jWtz3rzco

To their credit, the developers diligently kept working on the game and I've heard it's quite polished now. I kind of doubt we'll see the same turnaround story with Magic Leap, but who knows.

>>rl3+JE
Nice video explaining No Man Sky’s evolution: https://youtu.be/uzvxn6l50co

Anyone who has worked in software knows the difference between expectations/projections and real life. Everything takes 10x longer once you dig into the details. So it’s great to see a gaming company able to adapt and continually release through those down moments and eventually produce something great.

It makes you wonder how much better other games could be if they took an incremental approach and continually expanded the world available to users.

>>dmix+3I
For me it's a very conflicted project. All they've done since release has been admirable, and NMS is now a good game well-worth the fee. Thing is, most of that work should've been done before release, and is it right to commend a company for marketing creme-filled donuts and then sending us the creme in the mail eighteen months later? Even so, I would've said yes it is, except for one issue: they still refuse to apologize for deliberately lying to us about launch features. They deflect, they say they got too excited, too ambitious. What they don't do is admit the moral failure inherent in marketing features they hadn't even begun adding to the code base. They didn't even start to try until after they got caught lying and they still refuse to admit it.

>>Causal+EO
But when it’s Sony co-marketing can you really blame them?

It was their first time ever getting that kind of attention from a publisher and they screwed it up. That’s how I’ve interpreted it at least.

>>aspace+iY
Yes, you can, and if we don't hold this kind of behavior accountable it will keep happening.