For example I see small companies as much more 'family like' than he does. However my understanding of the word 'family' is not 'fruit of my loin' sort of family, rather of a group with a higher than average social awareness of the peer members. Mostly I want people to treat each other "like family" because if someone is going through a painful divorce and their work output is suffering, I'm not inclined to kick them to the curb. Especially if they were a solid performe before.