Wrong. Your assertion is easy to debunk: if this was true, then, since they hold many bitcoins, why don't they make the price go up to increase the value of their assets? Why do they let it fall from $1200 to $350? Answer: because they can't willy-nilly make the price go up or stop the fall.
The reality is that anybody who is wealthy (the millions of high net worth individuals in the world, which is a lot more people than the ~1000 guys in the world holding 1000+ BTC each) can somewhat influence markets, up or down, but nobody can really "determine the price".
Now we're reaching a point that might be a somewhat reasonable valuation for the currency. But my stance here is that even this "low" valuation is extraordinarily precarious. If someone with tens of thousands of coins decides to pull out of the market, they will trigger others to follow suit. Similarly, if someone else decides to buy tens of thousands of bitcoins in order to trigger another bubble, that's quite possible too. Remember, 10,000 coins is "only" ~$10M, which isn't much when compared to the billions that a lot of funds manage. And if someone spaces a large number of buys over a long timescale, it'd be easy to give the impression that the entire bitcoin scene is experiencing healthy, sustained growth, even though that growth is mostly artificial.
This is doubly a problem when you hold a privileged position like a bitcoin exchange, where you can use your position to either manipulate the markets directly or to be privy to info that others don't have. Which, by the way, is totally legal. Even if it's not legal in the US, it's legal in other countries. As far as I know, no one knows who's behind the BTC-e exchange. They're very popular, and they can use that position to do whatever kind of manipulation they want. And since the price at every exchange affects every other exchange (arbitrage), there's no way to avoid being manipulated.
In an unregulated market, you, as one of the multitudes, can't win. Others will always have access to information that you don't, such a whether the growth you're seeing is artificial. You can't win unless everybody wins. And when it comes to BTC, that outcome is far from certain. Especially when people are trying to prey off you.
I think the point the parent was getting at is that it doesn't take much buying/selling to really move Bitcoin's value.
Why wouldn't they make the price go up? They could, but what good would it do? You need to sell Bitcoins to realize a return and selling will push the price down.