Then people who want to choose an electric car, will think about Audi and Tesla.
It's not Tesla that is trying to get in the game, he's already in it... But are they willing to roll your dice against Tesla by competing him on popularity of products and joining him on aggressively providing fuel stations (hell, you can name it Audi Fuel Zone, if you want).
You could break out a huge market in no time, it wouldn't be bad to team up with Tesla to break open the market.. Although i wouldn't like to be Mercedes (for example), produce a electric car and say to my clients: hey, you can tank at a Audi Fuel Zone or we don't have an electric fuel stations compatible with our technology :)
None the less, electric cars are coming.
Got me on that one :)