zlacker

Nokia was really good at competing in big markets. Back when everyone was using their various pre-Android stacks with similar levels of software prowess, Nokia was the biggest phone maker. Because they were competing in the biggest market and doing it well.

Then the market changed to "[Android] phones that are like the iPhone" and Nokia refused to compete in that market, going for the "[Windows] phones that are not like the iPhone"-market instead. And totally dominated it with a 90%+ market share.

But that market was tiny. And Nokia was size-wise geared to compete with Samsung and Apple. Cue massive collapse of business when expenses overtook sales.