Those are the kind of connotations conjured in my mind when I see the name of this software tool.
My interpretation was that there was no value judgement being made and that this could be equally well articulated using any rhyming words that could indicate a romantic coupling (I've also heard 'chicks before dicks'). That was how I thought about it, but I don't get to choose who feels offended or marginalised by my usage.
Thinking about it now though I've also heard 'mates before dates' which I take to be neutral. Is that a safe way to express the pithy sentiment of prioritising your friends?