zlacker

Ads would be pretty hard to block if sites just served them from their own domain. But there's two greed related reasons why that won't happen: the adsellers lose their metrics in terms of impression rate so they have to trust the sites. And the other one is that cross site tracking would stop working so they'd lose a lot of surveillance data to sell.

So really the industry gets what it wants. They want their cake and eat it. That means they leave the Achilles heel open.

And those of us really serious about adblocking can use a real browser like Firefox with the real ublock. It's fine like this for me. I consider paywalls a bigger problem now. Especially because addons like bypass-paywalls-clean have moved to really obscure sites due to dcma takedown crap.