The difference is if they are willingly ready to lose money on a personal level. If folks in the company are not willing to sacrifice their comp for good, they are not "good" guys.
For Anthropic and lot of startups with very high growth(even including OpenAI 4 years back or Google or Amazon), they don't have to lose anything to be good as they can just raise money. But when the growth stops that's when the test starts.