I use it as codegen too but I easily have 20x more brainstorming conversations than code projects
Most non-tech people I talk to are finding value with it with traditional things. The main one I've seen flourish is travel planning. Like, booking became super easy but full itinerary planning for a trip (hotels, restaurants, day trips/activities, etc) has been largely a manual thing that I see a lot of non-tech people using llms for. It's very good for open ended plans too, which the travel sites have been horrible at. For instance, "I want to plan a trip to somewhere warm and beachy I don't care about the dates or exactly where" maybe I care about the budget up front but most things I'm flexible on - those kinds of things work well as a conversation.